“The single biggest problem in communication is the illusion that it has taken place.”

Daniel Love
Sep 15
2 min read

Updated: Sep 18

George Bernard Shaw

Two women sit facing away from each other on their phones

Issue #2

People often mistakenly believe their message has been understood when, in reality, it has not, leading to misunderstandings and missed connections. True communication is more than just transmitting information; it requires confirmation that the message was received, understood, and resonated with the intended audience.

What the quote suggests

Misinterpretation of success: We assume our communication was successful just because we sent a message or spoke words.

Differing perspectives: The sender and receiver may have completely different ideas about what was communicated, even if they both think they understand.

Lack of confirmation: There is often no attempt to verify that the message was received in the way it was intended.

Consequences: This illusion can lead to conflict, missed opportunities, and a general failure to connect on a meaningful level.

How to overcome this illusion

Clarify your message: Be clear and organised in your thoughts to ensure your point is understandable.

Check for understanding: Encourage questions and actively listen to responses to confirm the message was received as intended.

Choose the right medium: Select the most appropriate channel for your message and your audience to ensure it lands effectively.

Focus on connection: Go beyond simply conveying information and strive for genuine understanding and emotional resonance with the other person.

Brand Spotlight

British Craft Meets South American Eccentricity

Woman lays down in front of painted blue and red backdrop

Situated on London's Portobello Road, striking new pop-up "La Tiendita" sees refined British tailoring flirt with the bold spirit of South America.

The ephemeral concept has been created by sister brands Parhela® and Afuera, and was born from the creative minds of Constantine and Mariella.

Their intention is for this to be more than just a shop — rather a tactile experience that blurs the line between fashion and art. Inside, visitors are invited to explore a curated collection of impeccable garments. Expect handcrafted Italian wool, louche silk chillwear, and breezy linen uplifted by distinctive patterns; a reflection of British precision and Andean soul. Outrageous quality and strong construction are coupled with consciously sourced materials, ethically made in London.

Crafted into the fabric of the space — quite literally — is a deep appreciation for heritage and identity. Walls are adorned with abstract artworks and ancestral Peruvian icons, offering a visual journey through time and tradition. Each piece on display speaks to the labels’ commitment to quality, cultural connection, and artistic expression.

Runs until Wednesday 17th September @ 230 Portobello Road, W11 1LJ

Shop the collections online | www.parhela.com | www.studioafuera.com