Fresh Ideas for a Stronger Brand

Issue #1

Welcome to the first edition of our newsletter. Each week, we’ll share quick tips, real-world examples, and resources to help you grow a brand and website that works for you. So, let’s dive in:

Brand Spotlight

French Sportswear Receives a Refresh

Novak Djokovic x Lacoste

On the eve of the US Open, Lacoste celebrated its ambassador Novak Djokovic by transforming the iconic Crocodile logo into a GOAT (Greatest Of All Time). This symbolic metamorphosis pays tribute to a player who has pushed the boundaries of greatness and transcended what was thought possible in the world of tennis. A brave, if temporary, pivot for such a distinctive label. It just goes to show that getting out of your comfort zone can create positive noise while also being respectful to heritage and existing brand identity.

This collaboration resonates particularly strongly on American soil, the stage of René Lacoste’s great achievements – where he was first given the nickname “Crocodile,” where he won the US Championship in 1926 and 1927, and where he first conceived the idea of the now celebrated polo shirt.

See the full project here.

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Hot Tip

First Impressions Take 3 Seconds

Studies show visitors decide whether to stay on your website in under 3 seconds.

Here’s how to grab their attention fast:

• Use a clear headline that says what you do.

• Keep your navigation simple (3–5 main links max).

• Add a strong visual or brand image above the fold. Or keep things distinctively pared back instead.

Test your homepage by asking a friend, “Can you tell what I offer in 5 seconds?”

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Design Trend

What to Watch This Autumn

Minimalism is making a comeback, but with personality — think clean layouts juxtaposed by playful font pairings. This approach helps companies look both professional and approachable.

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Free Resource

Website Health Checklist

Is your site working as hard as it could? Download our 10-point website health checklist and see how your’s stacks up.

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Let’s Connect

Thinking of a new look for your brand or website? We offer consultations to help you map out your next steps and can advise, support and curate throughout a new launch.

BOOK A CALL

Until next time,

Daniel

Brand Consultant | Content Editor | Digital Developer

© 2025 by Daniel Love Ltd

54 Star Road, Caversham, Reading, Berkshire, United Kingdom, RG4 5BG